By Sofie Kerremans, 20 July 2021

5 common mistakes businesses make on Facebook

During the first quarter of 2021, Facebook reported almost 1.88 billion daily active users, making it the most popular social network worldwide. That’s a lot of people who could potentially engage with your brand. A Facebook page can provide many new opportunities to create interest in your business, engage your audience, and keep them informed about what you’re doing. 

Anyone can create a Facebook business page. The real challenge is to make it work. Several mistakes keep your efforts from generating results. We highlight the five most common ones that businesses make on their Facebook page and give you tips on how to do better in the future.